ISO 9001, the world-renowned standard for quality management systems, has undergone significant revisions in its latest iterations, with a noticeable emphasis on risk-based thinking. In a world where organizations face multifaceted challenges ranging from economic volatility to rapid technological advancements, understanding risk management within the framework of ISO 9001 can provide a competitive advantage. In this article, we'll delve into the concept of risk management in ISO 9001, its significance, and how businesses can incorporate it effectively.