Articles #The Importance of Customer Focus in Quality Management

In today's fast-paced business environment, where competition is fierce and margins are thin, the quality of products and services offered can be the difference between success and failure. While quality management has always been paramount for any organization, what has evolved over time is the definition of 'quality'. The modern approach emphasizes that quality isn't just about intrinsic features or technical specifications – it's also about meeting and exceeding customer expectations. This is why customer focus has become a cornerstone in quality management. Here's a deeper dive into its significance: